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Trump tariffs threaten European companies with varying levels of preparedness

Re-elected US President Trump threatens punitive tariffs on imports, potentially impacting the European economy, particularly German companies. While firms like Henkel, Danone, and L'Oréal are well-prepared due to local production, Beiersdorf and Reckitt face significant risks due to their reliance on imports. The financial burden of tariffs will depend on their levels, import volumes, and companies' ability to pass on costs to consumers.
14:30 13.11.2024
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